9:52 | April 26, 2017



Our new brand logo för FASHIONABLEFIT and tags with 11’11

It all started 2011. I was living and studying my Bachelor of business and marketing in Sydney Australia. As a project/social media strategy for a business I created the blog Fashionablefit. It quickly became a platform where I shared my own personal health and fitness journey. Like everyone I have a story and life has been tough and challenging. But I’ve always had this force within me where I refuse to let what happened to me and what I’ve been through define the life I’m going to live. Although I’ve always been a positive person my mindset was getting affected by the traumas and difficult times I was going through. This is when a friend gave me the book “You can heal your life” by Louise L. Hay. Learning about power thoughts had a huge impact. My mindset shifted and I found a tool (affirmations) that allowed me to navigate my thoughts… life wasn’t easy at times but my thoughts were filled with gratitude and positivity.

The number 11 has always been apparent in my life but I never paid much attention until now. I was seeing 11:11 on my phone daily and 1, 11, 111, 1111 was following me everywhere. You should see my folder of the most random places these number sequence has appeared during the last couple of years. I looked into it and decided that this is reminder for me to keep going and stay positive and grateful no matter how hard life gets. I’m in the flow and I have the power to create the life I want to live.

An example: FASHIONABLEFIT for NLY Sport was an affirmation I manifested long before even had their own sports brand NLY Sport. I saw that a few bloggers were designing collections for and my dream was to design an active wear collection. This was an affirmation I was manifesting daily during my first bootcamp in Stockholm in 2013. Soon after I was contacted by Nellys PR agency asking if I would be interested in designing a active wear collections. It blew my mind that this was actually happening. My thoughts were being manifested. I know it sounds crazy and a bit “airy fairy”, but it’s true! Three collections later we are know launching FASHIONABLEFIT  and of course with the logo 11’11.  

Furthermore 11’11 has another meaning to me. My mission and life purpose is not to be a personal trainer or group instructor. Yes… I’m passionate about women finding a way to put themselves first and investing in being the best version of themselves. But more importantly I wanted to create a platform and community where women supports each other. Like most girls I had a horrible time from time to time with girlfriends during my school years. So in my twenties I wanted to change the way us women acted and behaved towards each other. There is just nothing more powerful than the bond and positive force women can create when we decide to not compete or compare. So 11’11 also symbolizes 4 women standing united empowering and supporting each other as they are all being number 1!

Stay positive and be the co-creator of your life! Love Hannah

What 11 means to me in a more spiritual sense. Which has truly allowed me to find my purpose, embrace my positive attitude to life and  through power thoughts and manifestation co-create the life that I live today. 

The karmic Master Number 11 symbolizes the principles of spiritual awakening and enlightenment, high energy, idealism, inspiration and intuition, illumination, visionary, enthusiasm, creative/creativity, self-expression and sensitivity, and mysticism. Number 11 tells us that to connect with our higher-selves is to know and live our soul mission and life purpose. Master Number 11 is usually called ‘the Illuminator’, ‘the Messenger’ or ‘the Teacher’ and relates to those who are here to be inspirational guiding lights, and their mission is to bring illumination to others and to help raise spiritual awareness.

Angel Number 11 brings a message from your angels to pay special attention to your thoughts and ideas as these are revealing the answers to your prayers. Your positive affirmations and optimistic attitude will manifest your desires and help you to achieve your goals and aspirations. They will also assist you upon your spiritual life purpose and soul mission.

Angel Number 11 encourages you to contribute your unique perspective and philosophy to instigate a new consciousness. Seek out some form of outlet where there can be active participation, whether it be through one’s own profession, or some charitable organization. Working with others gives the opportunity to be the inspirational leader, setting an example for others to learn from.

Angel Number 11 encourages you to assist and inspire the human race via your natural abilities, relying upon your inner-wisdom and intuition to guide you.

Angel Number 11 encourages you to be an inspirational guiding light to bring illumination to others and help raise spiritual awareness. Trust that the angels support you in your lightwork.

Source: HERE! 

9:14 | April 24, 2017



Tjejer det här vill ni inte missa!!! I samarbete med Vitamin Well Free Style kommer vi ha världens härligaste event på lördagen den 6/5 i vår studio på Urban Deli Sveavägen. Träningsfest för tjejer med svettiga pass, härligt häng, massa musik, snacks och goodiebags. Jag håller pass gratis som ni kan boka in er på kl 11.15-12.00 och 12.15-13.00. Mejla [email protected] med namn och önskad grupp. Detta kommer bli sååå kul!!! Yay!

Jag vet att den här gången är det i Stockholm… men för er  som bor i andra delar av vårt älskade land…. stay tuned girls! <3  Kram

I samarbete med Vitamin Well 

13:26 | April 17, 2017



Behind the scenes Fashionablefit ss17 collection shoot – Launch 2nd of may at

Känslan att stå bakom bästa Rami som creative director  när han och modellerna totalt briljerar är obeskrivlig. Kan inte fatta att vi äntligen ska lansera FASHIONABLEFIT som sitt egna varumärke. Yes… jag grät av lycka flera gånger under dagen. Det är en magisk känsla att se sin vision och dröm bli verklighet. Chanelle och Kimberly är två underbara tjejer jag har hittat med hjälp av vänner via Instagram. Vilka stjärnor, helt fantastiska modeller. Min vision för varumärket är bland annat att Fashionablefit ska stå för mångfald. Jag vill lyfta alla kvinnor i våra kampanjer, storlek som etnisk bakgrund. Det är så viktigt för mig att visa att vi är alla olika men vackra på vårt unika sätt. Och jag vill att ALLA ska känna att de verkligen kan rocka en Fashionablefit outfit!

Stay tuned för mer kampanjbilder med några andra badass tjejer! <3

Our first campaign shoot for FASHIONABLEFIT ss17. I can’t even describe the feeling standing behind my dear friend and favorite photographer Rami Hanna as creative director for my own label. What an absolute dream team I had on set. It’s so so surreal that we are just two weeks out from finally launching Fashionablefit. Yes… I cried several times during the day, my dream and vision was becoming reality in front of my eyes. Chanelle and Kimberly two models that I casted with help from friends via Instagram were mind blowing infront of the camera. I cannot wait to show you the entire campaign. Furthermore my vision for the brand is to stand for diversity. I want Fashionablefit to be a brand that embraces diversity, size as well as ethnical background. It’s so important to me to encourage that we are all different and beautiful in our own unique way, no matter size or nationality. And I truly hope that every woman will feel comfortable to rock a Fashionablefit outfit. Because I know you can! 

Stay tuned for more BTS from our campaign shoot with some more badass women. <3 

12:20 | April 10, 2017



Me and babe Angelica Blick in Fashionablefit Studio 

Glad måndag fina! Hoppas ni har haft en fantastisk helg. För någon vecka sedan var Angelica förbi studion och tränade med mig. Hon filmade även lite till sin vlogg som ni kan se HÄR!  Det var kul att komma igång med filmandet lite. Är inte hundra procent bekväm med det än, men jag vänjer mig nog snart 🙂 Så kul att ni är pepp på en Fashionablefit YouTube-kanal. Yay! Jag är riktigt taggad faktiskt. Tusen tack för all feedback. <3

Ha en magisk start på veckan!

Happy Monday babes! Hope you’ve had an great weekend! A while back Angelica came by the studio and filmed some parts of our workout for her vlogg. Check it out HERE! It was fun filming, even though Iäm still getting use to the entire thing of filming and seeing myself on video in this format, haha! I’m so happy you guys are on-board with me starting up a YouTube channel. I’m actually really excited.Thank you so much for all your feedback. 

Have a great start to the week babes! Xx Hannah

11:01 | April 4, 2017



Inspo to some of the content for Fashionablefit Youtube channel

Okej så sist på bollen… men nu har jag verkligen börjat planera att dra igång med Youtube. Tanken är att jag vill visa mer bakom kullisarna av de fina bilderna jag älskar att fylla mina kanaler med. Bakom fina bilder och roliga uppdrag ligger hårt arbete som jag tror att jag kan vara ganska dålig på att visa upp. Jag är enormt driven, peppig och positiv människa men allt är inte alltid på topp, vilket kanske blir lättare att visa en mer rättvis bild av i det här formatet. Det skulle vara en dröm att få er input om vad som kan tänkas vara intressant att se och lyssna på. Min tanke är iaf att ha följande övergripande teman:

Some of the themes I’m considering for my new Youtube channel. What do you think? 

  • Vlog – Follow me around (from early bootcamp mornings, Fashionablefit collection work, to exciting shoots and projects.
  • Fashionablefit Lifestyle Vlog – Everything from my daily routines, mindfulness, affirmations, self love talk to my day in food.
  • Behind the Fashionablefit Business – The things I don’t talk or show on social media today. All the grinding that goes into running my business.
  • Travel – I’ll bring you on all my trips and give you my top tips.