9:52 | April 26, 2017



Our new brand logo för FASHIONABLEFIT and tags with 11’11

It all started 2011. I was living and studying my Bachelor of business and marketing in Sydney Australia. As a project/social media strategy for a business I created the blog Fashionablefit. It quickly became a platform where I shared my own personal health and fitness journey. Like everyone I have a story and life has been tough and challenging. But I’ve always had this force within me where I refuse to let what happened to me and what I’ve been through define the life I’m going to live. Although I’ve always been a positive person my mindset was getting affected by the traumas and difficult times I was going through. This is when a friend gave me the book “You can heal your life” by Louise L. Hay. Learning about power thoughts had a huge impact. My mindset shifted and I found a tool (affirmations) that allowed me to navigate my thoughts… life wasn’t easy at times but my thoughts were filled with gratitude and positivity.

The number 11 has always been apparent in my life but I never paid much attention until now. I was seeing 11:11 on my phone daily and 1, 11, 111, 1111 was following me everywhere. You should see my folder of the most random places these number sequence has appeared during the last couple of years. I looked into it and decided that this is reminder for me to keep going and stay positive and grateful no matter how hard life gets. I’m in the flow and I have the power to create the life I want to live.

An example: FASHIONABLEFIT for NLY Sport was an affirmation I manifested long before Nelly.com even had their own sports brand NLY Sport. I saw that a few bloggers were designing collections for Nelly.com and my dream was to design an active wear collection. This was an affirmation I was manifesting daily during my first bootcamp in Stockholm in 2013. Soon after I was contacted by Nellys PR agency asking if I would be interested in designing a active wear collections. It blew my mind that this was actually happening. My thoughts were being manifested. I know it sounds crazy and a bit “airy fairy”, but it’s true! Three collections later we are know launching FASHIONABLEFIT  and of course with the logo 11’11.  

Furthermore 11’11 has another meaning to me. My mission and life purpose is not to be a personal trainer or group instructor. Yes… I’m passionate about women finding a way to put themselves first and investing in being the best version of themselves. But more importantly I wanted to create a platform and community where women supports each other. Like most girls I had a horrible time from time to time with girlfriends during my school years. So in my twenties I wanted to change the way us women acted and behaved towards each other. There is just nothing more powerful than the bond and positive force women can create when we decide to not compete or compare. So 11’11 also symbolizes 4 women standing united empowering and supporting each other as they are all being number 1!

Stay positive and be the co-creator of your life! Love Hannah

What 11 means to me in a more spiritual sense. Which has truly allowed me to find my purpose, embrace my positive attitude to life and  through power thoughts and manifestation co-create the life that I live today. 

The karmic Master Number 11 symbolizes the principles of spiritual awakening and enlightenment, high energy, idealism, inspiration and intuition, illumination, visionary, enthusiasm, creative/creativity, self-expression and sensitivity, and mysticism. Number 11 tells us that to connect with our higher-selves is to know and live our soul mission and life purpose. Master Number 11 is usually called ‘the Illuminator’, ‘the Messenger’ or ‘the Teacher’ and relates to those who are here to be inspirational guiding lights, and their mission is to bring illumination to others and to help raise spiritual awareness.

Angel Number 11 brings a message from your angels to pay special attention to your thoughts and ideas as these are revealing the answers to your prayers. Your positive affirmations and optimistic attitude will manifest your desires and help you to achieve your goals and aspirations. They will also assist you upon your spiritual life purpose and soul mission.

Angel Number 11 encourages you to contribute your unique perspective and philosophy to instigate a new consciousness. Seek out some form of outlet where there can be active participation, whether it be through one’s own profession, or some charitable organization. Working with others gives the opportunity to be the inspirational leader, setting an example for others to learn from.

Angel Number 11 encourages you to assist and inspire the human race via your natural abilities, relying upon your inner-wisdom and intuition to guide you.

Angel Number 11 encourages you to be an inspirational guiding light to bring illumination to others and help raise spiritual awareness. Trust that the angels support you in your lightwork.

Source: HERE! 

14:02 | March 27, 2017



Start: måndag 17/4 – MÅN, ONS, FRE träning i studion. Pågår i 4 veckor.

• 12 klasser i adidas x Fashionablefit studio.
• Löparpass med Adidas Runners
• Fashionablefit träningsprogram för två pass i veckan.
• Fri entré för egen träning i studion 4 lördagar mellan 9-13.
• Teknikworkshop: 9/4 kl. 10.00-12.00.
• Rekommenderad kostplan.
• Kostworkshop i matstudion: Datum ej satt.
• Goodiebag.

PRIS: 3 400:-
Max antal: 20 personer

Träningsfokus: Funktionell styrketräning, pulshöjande cirkelpass, boxning, löpning. Vid önskemål finns curves och yoga tillgängligt. 

GRUPP 1: 06.15 – 07.00 (Caoch Hannah & Damla )
GRUPP 2: 07.15-08.00 (Coach Damla)
GRUPP 3: 12.15-13.00 (Coach Damla)
GRUPP 4: 17.30 – 18.15 (Coach Hannah & Damla )

Säkra din plats genom att mejla med nedanstående uppgifter till [email protected] En bekräftelse kommer att skickas med swish-nummer för betalning. Anmälan är bindande fr.o.m. 7/4-1, hela beloppet måste betalas vid avanmälan efter 7/4-17. Mer information om villkoren tillkommer i bekräftelsemail.

Vänligen ange: Fullständigt namn • Personnummer • Telefonnummer • Adress • Email • Önskad grupp.

Hoppas vi ses! Kram team Fashionablefit

8:16 | January 29, 2017



 My dress – HERE / Mollys dress – HEREMy dress – HERE / Mollys jumpsuit – HERE 

Blir så glad av dessa bilder med finaste Molly för #MYGIRLGANG kampanjen vi plåtade för Nelly. Riktigt kul får mig att vi inte bara fotade sport på Fuerteventura. Jag vill verkligen åka tillbaka till La pared när det blir lite varmare. Det blåser ganska mycket på ön vilket iof var grymt för surfing.

Nu är jag dock iväg på en superispirerande jobbhelg i London där jag får träffa så mycket underbara tjejer! Love <3

These photos just makes me smile! I loved that we got to shoot some party outfits at Fuerteventura and not only sports fashion. Not the usual for me, haha! I can’t wait to go back to La Pared, such a great spot. It was pretty windy so I would love to go in the summer when the weather is probably a bit better. The wind as great for surfing though. 

Now: Inspiring work weekend in London. I love that I get to meet so many amazing women in my job. Love <3 

(I samarbete med Nelly.com) 

12:49 | January 27, 2017



Final touches on the SS17 collection for FASHIONABLEFIT

Perfektionist… javisst! Det är ju ingen hemlighet att jag brinner extra mycket för detaljer. Det kan snarare klassas som ett tvångsbeteende i vissa fall, haha! För mig är det detaljer som gör skillnad och särskiljer en produkt, tjänst eller ett varumärke från andra. Nu när vi lanserar FASHIONABLEFIT har det varit extra viktigt för mig att inte tumma på viktiga detaljer, då vi bara har en chans att ge ett första intryck och bevisa att vi förtjänar en plats på marknaden. Ibland tar saker längre tid och i det här fallet var vi tvungna att ta beslutet att flytta fram lanseringen då det var oerhört viktigt för mig att första kollektionen känns 100%. Nu är vi väldigt nära och det är bara få justeringar som ska göras. Det känns så bra och vi i teamet känner oss så peppade på att kunna lansera i vår.

Idag är jag kvar här i Borås och jobbar på kollektionen för Q4. Känns fortfarande så overkligt att skapa kollektioner med släpp flera gånger i varje kvartal. Peppen!

Perfectionist into the core! There’s probably no surprise that I obsess over details. Some people would probably refer it to OCD, haha! Just ask my Fashionablefit team. In my opinion details are truly a way that product, service or brand kan differentiate and disguise itself from others. Now that we are launch FASHIONABLEFIT I’m even more passionate about details and always ensuring that catch garment has that polished finish the brand is all about yet still being affordable. So having that said we made the decision to postpone the launch to later this spring. I don ‘t want to ruch this process. We only have one chance to make a great impression and show that we deserve a spot on the market. We are so close to launch now and the team and I are so excited! 

Today I’m still here in Borås working on AW17. It’s still so surreal that I will have several drops in each quarter this year. I cannot wait to show you all the pieces. Yay! 

10:35 | January 14, 2017



Top – HERE // Tights – HERE (adlinks)

Hola! Hoppas ni mår topp! Nu har vi betat av en dag av kampanjplåtning här på Fuerteventura och en massa roliga aktiviteter. Det är så vackert här, verkligen helt fantastiska miljöer. Så underbart! Nu väntar en dag av surf, yoga, och hike varvat med kampnjplåtning. Full rulle men andra ord.

Ha en magisk lördag fina ni! Xx Hannah

Hola! Hope you’re having an amazing weekend so far! It’s day two here in Fuerteventura and we’ve already ticked off a day of shooting and so many fun activities. The scenery here is amazing, mind-blowing surroundingd and landscapes. On today’s agenda… surf, yoga on the beach, hike and a few shoots in in-between. Busy day, but so much fun!

Have an great saturday lovelies! Xx Hannah